May 30, 2007

$130US per lb!!!

How amazing is that!!! The Best of Panama auction was held yesterday and last year's winner won again with a never seen before 96.4 - ¡Ay, caramba! Hacienda La Esmeralda's final bid-price was $130US per lb of green bean - think about it, that still has to get in-country and roasted up (which will strip some moisture/weight out) and when it's all turned to brown and packaged up that might be a 1lb bag selling for over $160Cdn before profit gets applied. How much profit do you apply??? Do you sell it at cost to educate the market or treat it as a marketing platform or try to turn a profit?

I for one will be interested to see how the various players within the consortium, that bought the Esmeralda, move it into the market. What a story!

Good news for me out of the auction is that I am getting 15lbs of the Nono Crespi which is apparently more Kona than Kona and according to Greg (the winning bidder) it cupped for him at a 91 and was described as "smooth buttery body, caramel, cherry, Kona-like". Greg has always nailed it in the past so big thanks to Greg for making it happen.

1 comments:

Dawn said...

Me thinks that perhaps some people out there have way too much $$ in their pockets! for 130 per pound, couldn't one just buy the plantation the beans are grown on and save all the trouble of bidding?!! Cheers!